- Building web measurement plan to guide towards achieving client objectives by implementing right analytic reports and dashboards.
- Audit to ensure accuracy in your data and the proper functioning of your analytical software.
- User behavior analysis to identify areas of improvement and highly valuable groups.
- Analysis of the overall performance of the site, studying aspects such as the most valuable sources of traffic, changing your goals, entryways to the site, etc.
- Developing guidelines for custom implementation to ensure optimal installation and configuration of the chosen solution.
- Outsourcing of digital analytics (in-companies, bags of hours, etc) to provide continuous support to senior management in decision making.
- Monitoring mobile websites and mobile applications using analytics tools.
- Tracking customer journey to identify possible groups of value. Mapping visitors through cross device techniques.
- Construction of the ratio of lifetime value per user when assessing its weight in apps or web mobile.
- Retention analysis for apps to maximize its value.
- Construction of actions in real time through an app depending on the behavior or the user classification.
- Build engagement KPIs and reputation that we should measure and value for each client.
- Monitor the social media work we have been doing in managing our channels.
- Comparisons versus the competition in real time.
- Integration of information from multiple sources and social tools.
- Construction of social scorecard: social analytics intelligence dashboard.
- Campaign optimization centralizing and analyzing information considering their ROAS.
- Modeling campaigns sequence to identify investment opportunities to convert more.
- Definition of the attribution model customized to each client, in campaign levels as well as in device levels.
- Qualification of all users (not just those who convert) by Big data and statistics.
- Adapt a site in real time to the needs of your users and improve their experience.
- Create automatic rules according to user behavior, to increase the conversion.
- Create a logical cost customization and even linked to your Offline data.
- Interpret in real time what happens in a physical store.
- Analyze how users move offline and how long they invest in key areas.
- The necessary design implementation to get the maximum of ebeacons, analytics wifi, video content analysis, etc.
- Improve queue management in your store based on our studies.
- Identify the most profitable behaviors.
- Optimize the ratio of employees versus the customers.