Data-to-strategy
- Measurement strategy and roadmap.
- Definition of KPIs and dashboard designs.
- Mapping and tool selection.
- Culture, processes and governance.
- Team creation and trainings.
Data reliability
- Implementation of tools.
- Tag management.
- Data integration (DMPs).
- Data Automation.
- Data quality assurance.
Actionable data
- Quick-wins analysis.
- Conversión Rate Optimization.
- Campaign Attribution.
- Device Attribution.
- Alarm System.
Customer intelligence
- Big Data Customer Profiling.
- Audience Extension & Enriching Remarketing.
- Predictive analytics.
- Personalization & targeting.
- Recommendation & Market Basket Analysis.
