Data reliability

Tool implementation

• Implementing user level measurement.
• Technical assessment of the analytic system viz; Infrastructure, programming, naming pages, navigation flows, etc.
• Developing a personalized implementation guides for installation and configuration.
• Support or migrate previous implementations.

Tag management

• Installation and configuration of Tag Management tools.
• Support the insertion of tags in the code of a site, app, etc.
• Managing 3rd party tag rules for affiliates, Ad providers, re-marketing, etc

Integration of data

(DMPs)

• Study current situation and needs.
• Structuring information and linking.
• Omnichannel definition of actions to activate.
• Technology selection.
• Implementation and evaluation of results.

Data automation

• Study of the current situation and needs.
• Technology selection.
• Programming processes.
• Validation of the results.
• Periodic generation of reports.

Data quality assurance

• Real-time monitoring of site access times and failures alerts of availability and recovery.
• Evaluation of the optimization the site and its individual components.
• Manual verification of key processes.
• Analysis of elements, error pages and bad links.
• Technical control box (KlipFolio) with detailed reports of availability of multiple sites in a single account.
• Monitoring errors in key processes.
• Full review of the correct implementation.
• Navigation tests and data collection.
• Programmable periodic monitoring of possible labeling failures.
• Implementation of automatic alerts of potential qualitative failures in the data collection.
• Heat maps. Recording studio session based on funnels and user segments.