Customer intelligence - Metriplica

Customer profiling

Big Data

Defining the target audience.
Process analysis and contact points.
Identification of needs.
Alignment with customer contact areas.

Audience extension

and enriched remarketing

Remarketing based on data.
Segmenting target audience.
Definition of extended audiences.
Refining campaign settings.

Predictive analytics

Relevant data collection
Data mining oriented to the target audience.
Predicting interaction and consumption trends.
Analysis of actions and reactions of the audience.

Personalization

and targeting

Customizing digital experiences.
Identifying patterns in the profiles of prospects.
Standardization trends based on specific campaigns.
Search the audience for unique features.

Market Basket Analysis

& recommendation

Analysis of frequent consumption.
Customizing experiences based on habits.
Recommendating related products and services in key moments of the buying process.
Identification of temporary commonality in consumer habits.

Would you like to know more
about any of these services?

Write to us and we will contact you shortly.

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