Conversion Rate Optimization(CRO)
The different tasks that are included are:
- Evaluation of measurement on the variables and actors involved in the conversion process (Website, quality traffic, assessment of critical processes, and registration forms to capture leads, etc).
- Usability expert analysis, architecture, copy, etc. with a focus to the user and its convertibility.
- Prioritization of actions taking into account: the potential for improvement, the cost of implementation and contribution to business goals and the site.
- Prototyping improvement that shaped the recommendations defined. With this the customer can program their development following our guide.
- Validation by a test of the effectiveness of our recommendations obtaining the winner changes and guarantee the desired impact on key KPIs.
- Impact assessment in decision-making.